Management and ventures for The Sidemen, Europe’s biggest creator collective. Together we’ve launched global brands, raised millions for charity and sold out Wembley Stadium.

SIDE+ - The membership club for The Sidemen’s core fanbase

BEST CEREAL - A fun, tasty cereal that’s better for you (and sumptuous)

XIX VODKA - A premium vodka brand distributed across major retailers

UPSIDE - a next-gen VC fund helping founders scale

SIDEMEN FC - Charity Matches at Charlton and London Stadium

SIDE CARDS - Trading cards brand with Topps

SIDES - A fresh and delicious fried chicken restaurant chain

CIRCULR - Premium yet affordable sunglasses